Privacy Policy
Last updated: 9 April 2026
Introduction
Enchanted Fury respects your privacy and is committed to protecting the personal information you share with us. This policy explains how we collect, use, store, and safeguard your data when you interact with our services or visit our website.
We operate in compliance with the Data Protection Act 2018 and UK GDPR requirements. Your trust is important to us, and we handle your information with care and transparency.
Information We Collect
When you contact us or use our services, we may gather the following types of information:
Personal Details
This includes your name, email address, postal address, and any other contact information you provide when reaching out to us or booking services.
Pet Information
To deliver appropriate care, we collect details about your pets including species, breed, age, weight, health conditions, behavioural characteristics, dietary requirements, and veterinary contact information.
Service Records
We maintain records of services provided, appointments scheduled, observations made during care, and any relevant notes that help ensure continuity and quality of care.
Website Usage Data
When you visit our website, we automatically collect technical information such as your IP address, browser type, pages visited, time spent on pages, and referring website addresses. This helps us understand how visitors use our site and improve their experience.
Communication History
We keep records of email correspondence and any other communications between you and our team to maintain context and provide consistent service.
How We Use Your Information
The information we collect serves specific purposes related to delivering and improving our services:
Service Delivery
We use your details to schedule appointments, provide personalised care for your pets, maintain continuity between visits, and communicate important information about services.
Communication
Your contact information allows us to respond to enquiries, send appointment reminders, share relevant updates about your pet's care, and address any concerns that arise.
Record Keeping
Maintaining accurate records enables us to track your pet's history with us, identify patterns or concerns over time, and ensure all team members have access to relevant information when providing care.
Business Operations
We process information for administrative purposes including billing, scheduling, regulatory compliance, and insurance requirements.
Website Improvement
Usage data helps us understand which content is most valuable to visitors, identify technical issues, and make informed decisions about site enhancements.
Legal Basis for Processing
We process your personal information based on several legal grounds:
Contractual Necessity
Processing is essential to fulfil our service agreement with you. We cannot deliver pet care services without collecting and using relevant information about you and your animals.
Legitimate Interests
We have legitimate business interests in maintaining records, improving services, and operating efficiently. These interests are balanced against your rights and freedoms.
Legal Obligations
Certain processing activities are required by law, including maintaining business records and complying with regulatory requirements for animal care facilities.
Consent
For some activities, such as sending marketing communications, we rely on your explicit consent which you can withdraw at any time.
Information Sharing
We do not sell or rent your personal information to third parties. We share data only in specific, limited circumstances:
Veterinary Professionals
With your permission, we may communicate with your veterinarian regarding care observations or concerns that require clinical attention.
Service Providers
We work with carefully selected third parties who assist with business operations such as email hosting, website hosting, and payment processing. These providers have access only to information necessary for their specific function and are contractually obligated to protect it.
Legal Requirements
We may disclose information if required by law, court order, or regulatory authority, or if necessary to protect the safety and wellbeing of animals or people.
Business Transfers
In the event of a business sale, merger, or acquisition, your information may be transferred to the new owners who would be bound by the terms of this policy.
Data Security
We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.
Our security practices include encrypted data transmission, secure storage systems with access controls, regular security assessments, staff training on data protection, and physical security measures at our facilities.
While we take security seriously, no system is completely immune to risks. We cannot guarantee absolute security but we continuously work to maintain robust protections.
Data Retention
We retain your information only as long as necessary for the purposes described in this policy or as required by law.
Active client records are maintained throughout your relationship with us and for three years after your last service appointment. This allows us to provide continuity if you return and maintains records for potential warranty or liability purposes.
Financial records are kept for seven years in accordance with UK tax and accounting requirements.
When information is no longer needed, we securely delete or anonymise it so it cannot be associated with you.
Your Rights
UK data protection law grants you several rights regarding your personal information:
Access
You can request a copy of the personal information we hold about you. We'll provide this free of charge within one month of your request.
Correction
If information we hold is inaccurate or incomplete, you can ask us to correct or complete it.
Deletion
You can request deletion of your information in certain circumstances, though this may limit our ability to provide services or fulfil legal obligations.
Restriction
You can ask us to restrict processing of your information in specific situations, such as while we verify its accuracy.
Portability
Where technically feasible, you can request that we provide your information in a structured, commonly used format that can be transferred to another provider.
Objection
You can object to processing based on legitimate interests or for direct marketing purposes.
To exercise any of these rights, please contact us via the email address listed on our contact page. We'll respond within one month and may request identification to verify your identity before processing requests.
Cookies and Tracking
Our website uses cookies and similar technologies to enhance your browsing experience and collect usage information. For detailed information about how we use cookies, please review our separate Cookies Policy.
You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality.
Children's Privacy
Our services are intended for adults. We do not knowingly collect personal information from individuals under 16 without parental consent. If you believe we have inadvertently collected such information, please contact us so we can delete it promptly.
Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we'll post the updated policy on our website with a new "last updated" date.
We encourage you to review this policy occasionally to stay informed about how we protect your information.
Contact and Complaints
If you have questions about this privacy policy or concerns about how we handle your information, please contact us at the email address provided on our contact page.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, if you believe we have not handled your information appropriately. The ICO can be reached at ico.org.uk.